Client
Duration
Aug 14, 2025
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Design
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Branding
A brand built in Portlandia
Rebranding a brand that lacked identity to now having a cohesive visual identity. With focus being on the person & not on the music.
About the project
Qjaack was an artist who would take inspiration from other artists, but in the music industry, the real winners are the artists that have a "brand" & not the best music. Never compete in the same lane; always pave your own.
Qjaack was rebuilt into something raw, unique, & fun where the main focus is always innovation, but keeping things simple in the execution & complex behind the scenes.
Challanges
The product was strong, but the brand made it look weak. There was a lack of visuals, and the delivery came off as amateur
Qjaack’s old identity was fragmented and lacked direction. Qjaack today is a serious upcoming brand, not an artist. Now the focus is on consistency, as the foundation is set.
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